The scams, the clauses, and the money.
Written for creators who negotiate their own deals: what the fake offers actually say, which contract terms cost the most, and how to get paid on time.
Substack's New Sponsorship Formats: Creator Checks
Substack introduced upgrade, unlock and masthead sponsorships. See what is available, what remains in testing and which terms a publisher should check.
Read itBrand Deal Statement of Work: A Creator Template
Turn a creator brief into a clear statement of work. Define deliverables, dates, approval, usage, payment and changes before production begins.
Read itLong-Term Brand Deals: A Creator's Decision Guide
Brands are pursuing deeper creator partnerships. Check fit, scope, rights, payment and exit terms before turning a one-off campaign into a long deal.
Read itCreator Retainer Agreement: Terms to Set Each Month
Plan a monthly creator retainer with clear deliverables, payment dates, rollover, rights, revisions and an exit process before you reserve capacity.
Read itFake Sponsorship Portals: Check Before Google Sign-In
A realistic creator sponsorship portal can hide a Google sign-in trap. Check the brand, browser address and access request before connecting your channel.
Read itCreator Content Usage Rights: Organic vs Paid
Learn what organic reposting and paid ad use permit, then check channels, edits, term, renewal and fees before licensing creator content to a brand.
Read itTikTok's The Next Episode: A Creator Deal Checklist
TikTok and Amplify announced a creator-led series initiative. Here is what it says, what it does not promise, and the terms to check before a series deal.
Read itBrand Deal Performance Report: A Creator Template
Build a clear brand-deal results report with deliverables, dated platform metrics, paid versus organic reach, limitations and a reusable creator-side template.
Read itYouTube Partner Program 2027: Creator Checklist
YouTube has announced 2027 changes to YPP entry, Shorts earnings and terms. See what applies to your channel and what brand-deal claims remain unconfirmed.
Read itSponsored Post Approval Checklist for Creators
Check a sponsored post before it goes live: claims, disclosures, links, files, sign-off and proof. A creator-side workflow for clearer approvals.
Read itFTC impersonation ad inquiry: what creators should know
The FTC is asking about platforms' role in impersonation ads. See what has changed, what has not, and how creators can check a suspicious advertiser.
Read itBrand deal makegood clauses: a creator checklist
A makegood can require extra posts, edits or a credit after a shortfall. Check the trigger, metric, evidence, limits and payment before agreeing.
Read itMusic for sponsored posts: what creators can use
Check music rights before a sponsored Reel, TikTok or YouTube video. Learn which platform libraries support commercial use and what to ask a brand about ads.
Read itInstagram Live partnership ads: a creator checklist
Instagram Live can now be amplified as a partnership ad. Check availability, permissions, pay, music and live claims before agreeing to a brand stream.
Read itTikTok One in South Africa: a creator deal checklist
TikTok One has expanded in South Africa. Compare its three creator paths, check eligibility and review payment, ad rights and invitations before you accept.
Read itBrand deal revision rounds: a creator's guide
Define revision rounds, approval deadlines and reshoots in a creator brand deal. Use this practical checklist and sample wording to control scope before filming.
Read itYouTube Shopping affiliate campaigns: a creator checklist
YouTube's new affiliate campaigns offer higher commissions or bonuses. Check eligibility, product tags, disclosures and payout rules before making a video.
Read itCan creators promote a product they have not tried?
A brand asks for a glowing post before you can test its product. Check the claims, disclosure, testing time and approval terms before accepting the brief.
Read itYouTube Ask Studio brand pitches: what to check
YouTube plans AI help for brand briefs and pitches. Learn what is announced, what is available, and how to check claims, terms and privacy before replying.
Read itCreator kill fees: what to ask if a brand cancels
A brand cancels after you start production. Use this creator checklist to define payment stages, expenses, rights and notice before the deal begins.
Read itYouTube likeness detection: voice update and next steps
YouTube plans to add speaking voice to likeness detection. Learn what is available now, how to review suspected fake endorsements and what to save to report.
Read itCreator exclusivity clauses: scope, fees and a checklist
Before agreeing to creator exclusivity, define the competitors, restricted work, dates and compensation. Use this checklist to assess a brand deal's scope.
Read itUGC raw footage: rights, fees and a delivery checklist
Should you send a brand your UGC raw footage? Define the clips, editing permission, usage term, fee and handover process before you share the source files.
Read itMeta shell pages: what creators should check
Meta's new report explains scam pages built before an attack. Learn what creators can verify before trusting a brand profile, pitch or endorsement request.
Read itYouTube brand partner access codes: a creator checklist
Before sharing a YouTube brand partner access code, check the advertiser, video, ad rights, metrics, campaign dates and removal plan.
Read itCreator affiliate agreement: check the commission terms
Review an affiliate offer before promoting it: qualifying sales, tracking windows, reversals, payout timing, rights, disclosures and exit terms.
Read itYouTube dynamic brand segments: a deal checklist
YouTube lets invited creators swap sponsor segments across long-form videos. Price the slot, term, territory, approval and reporting before you agree.
Read itWhat to include in a creator media kit
Build a creator media kit that helps brands assess fit quickly: positioning, audience evidence, content examples, results, services and contact details.
Read itYouTube branded content changes: a creator checklist
YouTube's new branded-content controls affect disclosures and audience settings. Check the sponsor, brief and upload before your next paid video.
Read itCreator rate card for brand deals: build your own
Build a creator rate card from your actual work and audience data. Use this simple template to separate deliverables, ad rights, exclusivity and payment.
Read itGifted collaboration vs. paid partnership: decide first
A clear way to compare a gifted creator collaboration with a paid brand deal before you agree to post, create content or grant usage.
Read itAre social ads vetted? A creator’s promotion check
A creator-specific way to vet an advertiser before accepting a paid promotion, affiliate link or brand collaboration from a social ad.
Read itHow to invoice a brand as a creator
The fields, timing and follow-up process that make a creator invoice clear enough for a brand’s finance team to pay.
Read itFake Meta support messages: a creator recovery plan
A practical way to handle “account at risk” messages without handing a scammer your login, ID, code or money.
Read itIs this brand deal a scam? 12 checks before you reply
A checklist for the sponsorship DMs and emails creators get: what the message asks for, who it really comes from, and where the link goes.
Read itHow the "just pay shipping" creator scam works
The most common creator scam, step by step, and the three sentences that end it.
Read itThe 3 contract terms that cost creators most
Three clauses decide whether a brand deal is worth what it says. What each one means, what it is worth, and what to ask for instead.
Read itNew guides as they land
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